Fashion And Beauty
The fashion business in Spain is somewhat troubled and 2012 is that what we remember how the year began to sell on the Internet seriously. And it has not done out
of conviction with some exceptions that can be counted by hand. But is that the arrival of the Vente Priveé or Buyvip Privalia dramatic growth has made us think that clothes but not all also buy through the network.
Without going any further online fashion sales in Spain were multiplied by 5 in 2011 and reached 206 million euros. According Red.es already exist in our country’s most fashionable online shoppers (18%) than electronics (15%) or books (14%). Everything suggests that this phenomenon has just started especially if you stick to global projections as those of Nielsen estimated that 36% of Internet users is expected to shop for clothes and accessories online in the next six months.
And now that we started to sell clothes on the Internet the world has become much more complex especially for those responsible for business development and brand online clothing stores. We had some complexity involved with developing an ecommerce logistics stocks if not in the past months we have all gone mad using our smartphones, getting off all kinds of apps for our iPads or collecting friends and followers in social networks.
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