India’s been amazing. I’ve been blessed with lots of opportunities to work in India. For us, as a brand, it’s amazing because the culture and people are very similar yet a bit different. I love the response we get in India.
A graduate of the Indus Valley School of Art and Architecture in Karachi, Pakistan, with a degree in textile design, Maskatiya has been designing since 2007 under the label Chamak. In 2010, in a bid to expand into broader fashion endeavours, she launched her own label Sania Maskatiya.
Since then, she has had the opportunity to showcase her creations at a prestigious fashion week in Mumbai and also a few exhibitions, including the luxurious wedding exhibition The Vogue Wedding Show, which concluded last week in the capital.
A visit to her stall at the exhibition proved how curious prospective Indian brides and families were as far as her collection was concerned.
The designer had bought a capsule collection consisting of gota work, zardosi, thread work and Swarovski.
With stores in Karachi, Lahore and Dubai, she is also looking at opening a store here.
“We are working with a few people in Delhi PFDC (the Boulevard store in Delhi). But we are trying to work out here and have a store,” she said.
That’s not all, she would like to work as a costume designer too in India.
“Sonam Kapoor had worn one of my creations for a magazine cover. That was amazing. As far as costume designing goes … absolutely. I would love to do it if given an opportunity. We love Bollywood. The actors are immensely talented,” she said.
As a brand, Maskatiya tries to strike a balance between contemporary and traditional, so she “would love to do new age kind of movies”.
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